How RIM can Save the BlackBerry Brand in Three Easy Steps - jakubowskisuremposelve
BlackBerry is an iconic denounce. Alas on its current trajectory BlackBerry is releas to be an out brand in the not too aloof future. RIM has a solid foundation, and it buttocks silence be salvaged, but RIM needs to stop throwing stuff at the wall just to fancy what sticks.
A Wall Street Diary report states that RIM is considering "all opportunities" to turn things around and steady its plummeting market divvy up. Instead of following every possibility simultaneously, RIM should scale back and postdate this simple three footprint process to get things backmost on track:
1. Focus
Early this yr a Brim executive admitted that he wasn't even off steady how many different models of the BlackBerry smartphone RIM is presently producing. It's pretty bad when you don't even know how many devices your own fellowship makes.
I checked the RIM site. I don't know how many Blackberry bush smartphones on that point are globally, but there are 22 different models listed for the United States alone. That's too many. IT's a waste of resources for RIM, it's overly many variations for wireless providers and developers to keep straight, and it's confusing for individuals trying to choose a smartphone.
Plunk three. Offer a cutting edge flagship BlackBerry smartphone, a middle of the road model that has complete of the core features people expect from a BlackBerry smartphone, and an economy model for people on very tight budgets.
While you're at it—bury about distractions like licensing out the BlackBerry OS or switching over to developing Android smartphones. Nobody wants to license a dying racy platform if RIM itself can't figure knocked out how to market information technology, and RIM inevitably to stick with the brand that brought it to the dancing.
2. Nix the Tablet
RIM tried. I'd say it tried valiantly, but I don't in reality believe that. The realness is that the PlayBook tablet is a dud. RIM recently revealed that IT had sold just over a million of the tablet since its launch over a year agone. Meanwhile Apple sold-out over 15 million iPads senior quarter, and trine million new iPads the first weekend it was launched.
It's not but RIM. HP is no slouch in the world of technology and it pulled the plug on its TouchPad tablet.
RIM May very well be able to compete in the tablet market some day. But, for now look up to step out one—Focus. RIM necessarily to conserve and streamline its resources if it wants to survive to fight some other day. The tablet is a distraction.
3. Embracing Mobile Device Management
As smartphones and tablets have invaded the workplace, mobile gimmick management (MDM) has exploded. RIM was doing MDM earlier the consumerization of IT and BYOD (Bring Your Own Device) trends made it cool. It's just that Flange pioneered MDM as a patented platform that only when manages BlackBerry devices.
With the recent launch of BlackBery Roving Fusion, though, RIM has expanded the capabilities of BlackBerry Enterprise Server (BES)–RIM's mobile gimmick management platform–to incorporated iOS and Humanoid devices as well. RIM has a massive customer base of businesses that already rely on BES, and information technology can leverage its position to become a de facto leader in the nascent MDM grocery store.
RIM is non extinct yet, but if it continues the "taste anything" scheme it probably won't be long. These three simple steps will help RIM retrieve its footing, and enable it to begin the arduous process of restoring the regard and reputation of the BlackBerry brand.
Source: https://www.pcworld.com/article/470030/how_rim_can_save_the_blackberry_brand_in_three_easy_steps.html
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